Traditional ornaments
continue to influence the gold designs and patterns like the Kashimala,
Palakka, Nagapadom and Thalikoottam remain an evergreen influence. Every
household boasts of owning at least one of them. But it comprises about
5% in case of the daily business only as gold remains a main feature in
the Keralite's life.
Foreign and domestic tourists buy gold from Kerala attracted by the variety of
special traditional designs mostly the kashimala and jhumki
which are very popular.