Traditional ornaments continue to influence the gold designs and patterns like the Kashimala, Palakka, Nagapadom and Thalikoottam remain an evergreen influence. Every household boasts of owning at least one of them. But it comprises about 5% in case of the daily business only as gold remains a main feature in the Keralite's life.

Foreign and domestic tourists buy gold from Kerala attracted by the variety of special traditional designs mostly the kashimala and jhumki which are very popular.