Gold never goes out of fashion, it is only remoulded to suit the look of times. For today's young women of Kerala the golden statement is one that is combined with other stones. Also combinations of platinum and white gold are very popular. The trend can be attributed to international influence.
Also there is a 5% market for Maharastrian (black beads), Andhra and Bengali styles. Singapore designs are popular among the foreign patterns. With their delicate designs, the Singaporean patterns cost higher by 15-20% and hence find buyers mainly in Ernakulam.
Following are graphically created modern ornament designs. They are not photographs of any actual gold jewellery. KeralaGold.com is a fashion and jewellery portal with academic interests in jewellery styles and trends. We do not produce or sell any fashion or jewellery products.