Ornaments with precious and semi-precious stones move very slowly in the market. Except for diamonds, there is no resale value for the other precious stones. Delicate ornaments as well as diamonds are mostly purchased by the rich. While the middle class buyers who comprise the majority of customers in a middle and small jewellers' shop do not opt for the very intricate designs as they are costlier and one loses much in its exchange. Another main reason being its chance of breaking faster on frequent use.