Shopping for gold: Gold is brought in biscuit form from government authorised agencies and banks like the State Bank of India, Indian Overseas Bank, Corporation Bank and the MMTC Ltd (Metals and Minerals Trading Corporation Ltd). Each piece weighs 10 tolas (1 tola is 11.664gms). Biscuits are also available in 1, 2, 5, 10, 20, 31.6, 50gms etc. Big merchants who in turn sell it to the smaller jewellers bring gold biscuits from authorised agencies. Of course, the merchants have the option of using the whole stock, which is rarely done.
Merchandise: There are about 100 big businesses in the state. i.e those having more than 35kg in stock. Of them about 50 gold merchants own more than 75 to 100 kg. Any major market place in any town in Kerala boasts of 60-80 jewellers. Earlier, the requirement of licence issued by the Central Excise department was a must for setting up of a gold shop. Since it has been lifted, the numbers have increased tremendously.
Brisk business: On a normal day, sales from 100gms to 10kg unofficially. There are instances of jewellers selling 22 kgs of gold ornaments on a single day. In the bigger cities and bigger businesses, it goes upto 40kg unofficially.
There are almost 50-60 types of thin bangles in the market on a normal day. Festival and marriage season, it may vary. One can find about 1000 designs of necklaces while there would be about 20-30 different types of chains in a jeweller's shop on any given day.
Arab gold: NRIs from the Gulf were active participants to this business in the state. With tighter custom checks and gulf-returnees on the increase, those doors have almost closed.
Major Jewelleries of Kerala (in alphabetical order)
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A.Geeri Pai Jewellers
Alankar Jewellery
Alapatt Fashion Jewellery
Antos Alukkas Jewellery
Arabian Jewellers
Ayodhya Jewellery
Bhima Jewellery
Chemmanur Fashion Jewellers
Chiriyankandath Jewellery
Chungath Fashion Jewellery
Cyrils Jewellery
Everest Jewellery
Francis Alukkas Jewellery
Friends Jewellery
Jos Alukkas Jewellery
Josco Jewellers
Joy Alukkas Jewellery
Jwala Diamonds
Kalyan Jewellery
Khazana Jewellery
Kunnathukalathil Jewellers
Lakshmi Jewellery
Lulu Gold Jewellery
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Malabar Gold
Meezan Gold Jewellery
Moozhayil Jewellery
Nakshathra Diamond Jewellery
Parakkat Jewellers
Paul Alukkas Jewellery
Prakkat Jewellers
Rajan Jewellery
Riti Jewellery (Manappuram Jewellers Ltd)
Sky Jewellery
Sulthana Jewellery
Sunny Jacob Jewellers
Sunny Diamonds
T.T. Devassy Jewellery
Tanishq Jewellery
TBZ Jewellery
Thottan Jewellery
Thrissur Fashion Jewellery
Vanitha Jewellery
VNM Diamond Jewellery
Woodlands Jewellery
Zella Diamonds
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Gold Buying Trends of Kerala, India (Page 2)
